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9781259232541

Consumer Behavior: Building Marketing Strategy

Consumer Behavior: Building Marketing Strategy
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  • ISBN-13: 9781259232541
  • ISBN: 1259232549
  • Edition: 13
  • Publication Date: 2015
  • Publisher: McGraw-Hill Education

AUTHOR

Delbert I Hawkins Dr, Hawkins, Mothersbaugh, Best, David L Mothersbaugh Associate Professor of Marketing

SUMMARY

Delbert I Hawkins Dr is the author of 'Consumer Behavior: Building Marketing Strategy', published 2015 under ISBN 9781259232541 and ISBN 1259232549.

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